It's a direct relationship between licensor and retailer in which the retailer becomes the licensee as well as the seller of the product. In a nutshell: licensee sells their licensed products in their own stores.
Shortly about us
Welcome to the entertaining world of The ELC. The leading licensing agency in CEE and in CIS, with an unparalleled reputation in the sector and an ongoing commitment to developing and extending the world's biggest entertainment brands, from cinematic superheroes to timeless cartoon characters..